With the acquisitions, Spotify becomes the latest player to invest in a medium once considered a low-stakes sandbox in the larger media environment. Financial terms of the transactions were not disclosed. In announcing its fourth-quarter earnings, the Stockholm company said it had acquired Gimlet Media, the studio behind the popular podcasts “Crimetown,” “Reply All” and “StartUp,” and Anchor, which makes tools for recording and distributing podcasts. “I’m proud of what we’ve accomplished, but what I didn’t know when we launched to consumers in 2008 was that audio - not just music - would be the future of Spotify,” he wrote. The company’s chief executive, Daniel Ek, emphasized the shift in direction in a blog post on Wednesday. It now sees itself as a provider of online audio, period. No longer does it aim to be a go-to destination for just music fans. But with its announcement on Wednesday that it had acquired two podcast companies, the streaming service sent a strong signal that it has broader ambitions. When Spotify began more than 10 years ago, it had a simple goal: to establish itself as a force in the music business by making millions of songs instantly available to listeners worldwide.
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